Twitch also acknowledged that hot tub streamers are far from the only sexually suggestive content on the platform. “Being found to be sexy by others is not against our rules, and Twitch will not take enforcement action against women, or anyone on our service, for their perceived attractiveness.” “First and foremost, no one deserves to be harassed for the content they choose to stream,” the company said in a blog post announcing the new category. In an effort to rectify these issues, Twitch launched a new category in May dedicated to hot tubs, pools, and beaches, allowing advertisers the choice to run ads on these streams.
Amouranth Twitched launched a new category for hot tub streams The Amazon-owned service reportedly received pushback from advertisers who did not want their brand associated with hot tub streams. Swimwear and clothing must also be fully opaque when wet. Twitch is available for viewers ages 13+.Īccording to its Community Guidelines, Twitch allows swimwear “as long as it completely covers the genitals, and those who present as women must also cover their nipples.” And while “full coverage of the buttocks is not required” when streaming in swimwear, Twitch does not allow “camera focus” around it. With several of the platform’s biggest female creators following suit- including Amouranth and Pokimane- hot tub streams sat at the top of the Just Chatting category for months, creating discoverability issues for other creators and drawing criticism from those who felt this meta cheapened the platform by skimming the line of Twitch’s sexually suggestive content policy. Female streamer xoAriel credits herself with starting the trend back in December 2020, telling Insider she “really wanted to just sit in some hot water because it was winter.” She subsequently saw a 250% increase in her viewership in just three months. Shooting to the top of the Just Chatting category, hot tub streams quickly became some of the most popular content on Twitch, with creators quite literally sitting in a hot tub or pool- often an inflatable one placed in their living room or bedroom- for hours on end.
What is the hot tub meta and how did it evolve? Streamers are swapping bikinis and inflatable hot tubs for yoga pants and binaural microphones as controversial trends continue to dominate Twitch amid discourse over what is considered sexually suggestive content.
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